Gunnar Griese – Medium

Gunnar Griese

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Gunnar Griese

GA4 — The CDP You Didn’t Know You Had

This article is a write-up of my talk at MeasureCamp Czechia in Prague in September 2023 — thanks to everyone who attended the session and…

Sep 15, 2023

Sep 15, 2023

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Gunnar Griese

Debugging Google Analytics Tracking for Mobile Apps: A Guide for Beginners

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May 1, 2023

Debugging Google Analytics Tracking for Mobile Apps: A Guide for Beginners

May 1, 2023

Gunnar Griese

GTM Server-Side Use Cases

“What are your main use cases for GTM Server-Side?” This question (or a variation of it) is one I find myself asking again and again when…

Nov 13

GTM Server-Side Use Cases

Nov 13

Gunnar Griese

GTM Server-Side Pantheon — Part 3 — Integrate A Marketer’s Go-To Tools — Google Sheets & BigQuery

Welcome to part three of my ongoing series on the GTM Server-Side Pantheon. In earlier posts, we explored the power of integrating…

Nov 1

GTM Server-Side Pantheon — Part 3 — Integrate A Marketer’s Go-To Tools — Google Sheets & BigQuery

Nov 1

Gunnar Griese

GTM Server-Side Pantheon — Part 2 — Supercharge Your Setup with Pub/Sub

In part 1 of this series about Google’s GTM Server-Side Pantheon I started taking you on a journey, during which we’ll discover how to…

Oct 4

GTM Server-Side Pantheon — Part 2 — Supercharge Your Setup with Pub/Sub

Oct 4

Gunnar Griese

Confidential Matching — A Breakthrough for Privacy-Conscious Advertising or a Temporary Fix?

On September 12, 2024, Google announced a new privacy-focused feature called Confidential Matching aimed at advertisers using their…

Sep 19

Sep 19

Gunnar Griese

GTM Server-Side Pantheon — Part 1 — Tapping into the Power of Firestore

For those who have been following the evolution of GTM Server-Side (sGTM) and Google Cloud Platform (GCP) services, you might recall my…

Sep 19

GTM Server-Side Pantheon — Part 1 — Tapping into the Power of Firestore

Sep 19

Gunnar Griese

Who are my website users? And if so how many? — User IDs & Reporting Identities in GA4

Google Analytics 4 (GA4) can unify your users’ journeys using various methods, like User ID, Device ID, and Modeling. These methods allow…

Sep 1

Sep 1

Gunnar Griese

Ensuring Data Quality for GA4 at Scale with Google Cloud Platform

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Jul 6

Ensuring Data Quality for GA4 at Scale with Google Cloud Platform

Jul 6

Gunnar Griese

Mapping GA4 Conversions in BigQuery for Comprehensive Dashboarding

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Feb 9

Feb 9

Gunnar Griese

Gunnar Griese

I feel at home within GA and GTM, enjoy tapping into GCP, and constantly experiment to get the most out of the Google tech stack @ gunnargriese.com

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